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14.07.2026

Cabert Wine Poker Shortlisted for the Pentawards

When Wine Packaging Meets Design and Creativity

When Italian wine meets design, creativity and innovation, the result can be something that goes far beyond the traditional wine bottle.

This is the vision behind Cabert Wine Poker, the creative project developed by Cabert Cantina di Bertiolo, which has been selected for the Pentawards Shortlist, the world’s most prestigious competition dedicated exclusively to packaging design.

This remarkable achievement brings a project born in Friuli Venezia Giulia, Italy, onto the international stage, alongside some of the world’s leading brands and creative agencies.

Being shortlisted is already an important recognition for an idea created with a clear purpose: to tell the story of wine through a new visual language capable of surprising, engaging and creating an emotional connection with consumers.

Pentawards: The World’s Leading Packaging Design Competition

The Pentawards are internationally recognized as the most prestigious awards dedicated exclusively to packaging design.

Every year, the competition celebrates outstanding projects from global brands, design agencies and manufacturers, rewarding creativity, innovation, functionality and visual communication across every product category.

For Cabert Wine Poker, being shortlisted among international competitors is an important milestone and demonstrates how innovative wine packaging can become a powerful communication tool capable of enhancing both the product and the brand.

Cabert Wine Poker: Turning a Wine Bottle into an Experience

Cabert Wine Poker was created with one ambitious goal: transforming traditional wine packaging into an engaging experience.

The project combines two seemingly distant worlds: wine and poker.

Wine bottles become playing cards, the gift box recalls a poker table and every graphic detail has been carefully designed to spark curiosity, interaction and conversation.

Rather than creating a different-looking bottle, the objective was to develop an innovative wine packaging concept able to:

– capture attention on the shelf;
– stand out in a competitive wine market;
– create memorable customer experiences;
– transform packaging into an integral part of the product story.

The result is a project where wine branding, design and storytelling work together to create emotional value beyond the bottle itself.

A Project Recognized for Creativity and Innovation

The Pentawards Shortlist follows another important achievement received earlier in 2025.

Cabert Wine Poker was awarded the Bronze Award at the Premio Agorà, one of Italy’s leading recognitions dedicated to communication, advertising and design.

These two awards confirm the value of a project built on the combination of:

– Italian wine culture;
– creative design;
– packaging innovation;
– contemporary brand communication.

A Project Born in Friuli, Designed for the World

For Cantina di Bertiolo, Cabert Wine Poker represents a new way of telling the story of Friuli Venezia Giulia wines.

The long-standing winemaking tradition of Friuli, internationally renowned for producing exceptional DOC Friuli and DOC Friuli Colli Orientali wines, meets a contemporary approach based on creativity, design and innovation.

It is a balance between heritage and modern communication, where the quality of the wine is enhanced through distinctive packaging capable of creating a lasting impression.

Waiting for the Final Pentawards Results

In the coming weeks, we will discover whether Cabert Wine Poker will receive an additional award at the Pentawards.

The official results will be announced in October during the international awards ceremony.

Whatever the final outcome, being shortlisted alongside globally recognized brands is already a source of great pride for our winery and everyone involved in the project.

Cabert Wine Poker: A Creative Opportunity for Businesses

Cabert Wine Poker is much more than an original packaging concept.

The Cabert Wine Poker cards are also available as a unique promotional tool for:

  • corporate gifts;
  • client events;
  • promotional campaigns;
  • hospitality experiences;
  • marketing initiatives;
  • wine-related events.

The playing cards can also be requested separately, becoming a distinctive accessory to accompany a bottle of wine or create memorable branded experiences.

For more information about the project, the playing cards or potential collaborations, our team will be pleased to assist you. E-mail us at news@cabert.it

A special thank you goes to RGB, whose creativity and expertise helped transform an original idea into a distinctive project that combines wine, design and innovation.

Cabert Wine Poker: a new way to experience, communicate and remember wine.